Brand
guidelines.

Version 1.0 · November 2026 · Pat, smart networking · Designed by Harrison Greener

Contents

What's inside.

01The idea

05Clear space and misuse

02The name

06Colour

03The parrot P

07Typography

04Logo versions

08In use

Contents2 / 10

01 The idea

Bring networking
back in person.

Most networking happens online now. That has its upsides, but it misses the moment of actually meeting someone. Pat joins the two: you meet in person, tap, and the connection lives on your phone, kept apart from your personal contacts.

Physical firstThe connection starts with a handshake and a tap, not a friend request.

One tapNo app needed on their side. If they don't have Pat, it opens in the browser.

Kept apartBusiness contacts and your trusted trades, separate from friends and family.

FriendlyBright, warm and a little bit cheeky. Networking shouldn't feel stiff.

The idea3 / 10

02 The name

Pat is tap,
backwards.

TAP→PAT

Both words are the same gesture: you tap, or pat, your card on someone's phone to make the connection. The name is the action, read either way round.

The name4 / 10

03 The parrot P

A parrot that's also a P.

Body = stem Face = counter Beak = bowl

Hand-drawnThe mark was drawn by hand, then made from a few flat shapes in four colours.
The body is the stemThe long blue body forms the upright of the P.
The face is the counterThe white face, with its single navy eye, is the hole in the letter.
The beak is the bowlThe yellow beak closes the curve of the P.
A happy accidentParrots repeat what they hear, which is exactly what Pat does with your details. That one wasn't planned.

The parrot P5 / 10

04 Logo versions

Three versions, one parrot.

Primary lockupThe parrot with the wordmark. Use it wherever there's room.

The markApp icon, avatar, favicon. Anywhere small.

The wordmarkHand-lettered, yellow in a blue outline. Where the parrot is already nearby.

On colourFull colour on paper and navy. On blue or yellow, use a single colour: white on blue, navy on yellow. Navy alone for one-colour print.

Logo versions6 / 10

05 Clear space and misuse

Give it room to fly.

Keep clear space around the logo equal to the width of the beak on every side. Don't use the mark smaller than 16px on screen or 8mm in print, and the full lockup smaller than 40px or 18mm.

✕

Don't stretch it

✕

Don't recolour it

✕

Don't rotate it

✕

Don't put full colour on blue

Clear space and misuse7 / 10

06 Colour

Taken from the parrot.

Parrot Blue#2274A4
RGB 34 116 164

Beak Yellow#F9B514
RGB 249 181 20

Eye Navy#003453
RGB 0 52 83

Face White#FFFFFF
RGB 255 255 255

Card Paper#FBFBF9
RGB 251 251 249

Paper 44%

Blue 26%

Navy 18%

Yellow 12%

BalanceMostly paper and blue, navy for text, yellow saved for the moment that matters: the beak, the wordmark and the tap.

Colour8 / 10

07 Typography

Hand-lettered logo,
clean everything else.

The wordmark is drawn, not typed. Never recreate it in a font, and don't set other words in its style.

DM Sans, for everything else

Smart networking.

Tap to connect.

Body copy is set in DM Sans regular, in sentence case, with plenty of space around it.

Labels · Bold · Tracked out

Typography9 / 10

08 In use

The business card.

The card is the brand in one object: the lockup on paper, "Smart Networking" in DM Sans, and the navy, blue and yellow stripe down the edge.

In use10 / 10

Brandguidelines.