A Q like a tape measure
The Q in the logo is a navy ring with an orange tail, like a tape measure pulled out of its case. In the wordmark it replaces the letter Q, sitting at cap height with the tail dropping below the line. When the app is loading, the ring draws itself on and the tail pulls out and springs back, like a real tape. The gap between them is cut out, so the mark sits cleanly on paper, cards, the navy sidebar or a photo.






